AI-assisted workflow
Strategy and UX for a B2B tool integrating generative AI into an existing professional workflow — research through MVP UI and handoff.
Ingo Pfaff — freelance UX consultant with a strong focus on AI strategy.
I take products from first ideation through user research, design, and prototyping to working software — the full journey.
15+ years experience in complex, regulated environments like medical technology (8+ years), pharma, science & lab, semiconductors, and others like automotive.
- Ideation & framing — problem space, outcomes, and AI-native opportunities.
- User research — interviews, testing, synthesis into actionable models.
- Design — flows, information architecture, and interaction patterns.
- Prototyping — clickable prototypes and validation loops.
- Development — shipping real product, not only decks and Figma files.
A few of the organisations I work with most often. Logos and names appear only where usage is agreed.
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Much of my recent work is under NDA. Below are anonymised snapshots you can swap for public case studies when available.
Research & design system
User research programme and component patterns for a complex data-heavy application; prototypes used in procurement and build.
End-to-end product slice
From discovery workshops to live feature: interviews, flows, high-fidelity prototype, and frontend implementation in the team codebase.
For collaborations, AI / UX strategy, or a full-lane product engagement — get in touch.
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